Yeah, the game first released on Steam last year and had a decent following from that, ~15k sales and ~200k activations from a charity bundle.
> Is there any backslash from the demo-only players (eg. leaving bad reviews since they need to pay to access full game)?
There is some backlash, but honestly much less than I expected. I tend to politely respond to these reviews that they're unreasonable, and like half get removed or adjusted. In general there have been far more people explicitly grateful for this model, saying they probably wouldn't have picked up the game otherwise.
My game is Pawnbarian - https://play.google.com/store/apps/details?id=com.j4nw.Pawnb...
For another recent-ish game that seems to have had great success with this kind of model (+ it's just a jolly good time), check out Slice & Dice - https://play.google.com/store/apps/details?id=com.com.tann.d...