Regardless of the size of the offender, if you're not respecting the terms of a license, you'll get pushback. It's natural.
If you're a company which executes Embrace Extend Extinguish on any technology you like yet don't own, you'll get quadruple amounts of pushback. That's normal too.
Microsoft isn't saint, and copilot is breaking a lot of legal, ethical and moral rules. It's doubly-natural to give reaction to this.