In the end, it will all depend on what offers you can secure from companies that like penny-wise customers. It's a very relevant demographic, for sure. I would think the pitches would be for savings and investment products, insurance, mortgage refi, coupons, group buys, and loyalty programs. It's a good business plan, but it really depends on the quality of the offers. Consumers have been conditioned to distrust financial/insurance products, since they are so often a scam wrapped in a scam – even when offered by the biggest names.