> We recognize this is clearly not a gold standard, double-blind RCT. Researcher and participant alike knew what Bionic Reading claims to achieve. We simply did not have time to (1) develop a mock Bionic Reading placebo that, for example, might bold the middle of the word instead of the beginning and/or (2) find a set of test subjects who are blissfully offline and unaware of this viral sensation. That said, we controlled for what we could and we think we've already gathered some fairly compelling evidence.