Most people don't make purchasing decisions based on the value they create but rather based on some ingrained assumptions about how expensive software is supposed to be. VSCode and many other complex pieces of software are free, autocomplete is built into my OS, and those subscription consumer software that does have a price usually are priced very low—so relative to those, $10/month feels like a lot (even though I hope that practically anything anyone makes the effort to subscribe to produces at least $10 of value for them).

Some companies seem to be leaning into higher subscription pricing (Superhuman and Motion come to mind) and almost certainly produce far more value than their subscriptions cost if you ask me, but there's definitely a mental barrier to value based pricing to consumers, as well as the fact that with so many companies offering cheap/free software, the market isn't solely determined by value created but rather comparison against other software.