Not everyone looks for lazy relaxing experiences. You mention shooters, but if you tried Pavlov you'd see how transformative this tech can be for the gaming industry. And don't get me started on horror games.
The quest 2 is also currently selling more units than xbox series X and S, and the growth rate would make every investor salivate. There are plenty of projects and startups exploring this space. Gaming is the most flashy, pr friendly application but right now the big bucks are made in the enterprise applications and here again the potential is immense.