You touch on a common mistake with collective bargaining. It assumes the market and landscape stay static. That the entire industry will not go through huge waves of change and huge levels of innovation will be needed to survive.

If companies suck they should die. We should not have too big to fail. Look at blockbuster vs netflix.

Companies don’t have to fail completely but certain projects should be able to fail. We don’t want huge companies expanding into everything with their sheer sales networks. We don’t want monopolies and oligopolies.

Look at amazon. It has a terrible reputation. And a monopoly. What we want and need is more competition. And it will come.