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But don’t muddy the waters by calling it something fundamentally different.https://www.bbc.com/news/technology-46618582
"In total, it said the social network had special arrangements with more than 150 companies to share its members' personal data. Most of these, it said, were other tech firms, but the list also included online retailers, car-makers and media organisations, including the NYT itself, among others."
Suffice it to say Facebook's track record with PII is pretty terrible. At some point the word sell really becomes a matter of semantics.