https://techcrunch.com/2021/08/05/apple-icloud-photos-scanni...
Content scanning is just an assumed part of every major tech platform these days. That of course doesn't necessarily make it right, but it still places Apple's privacy stance significantly ahead of Meta.
My understanding is that while this is certainly superior to your data being actually sold, privacy is nonetheless adversely affected in fairly significant ways.
> Apple delays plans to roll out CSAM detection in iOS 15 after privacy backlash
https://techcrunch.com/2021/09/03/apple-csam-detection-delay...
Instead of the baseline being they probably are privacy first, now it is "carefully inspect every announcement to see if they are backtracking yet again"
I don't really envy their position; if I built a business that sold hardware and software and found out that customers were using my product to distribute child porn, I would probably be willing to abandon lesser principals too.