Depends on how you define “bullshit” I guess but from my perspective there’s at least profits being made and money being exchanged. That’s less bullshit then a company that just takes VC money, hires people, and ultimately implodes without actually delivering any value.
And even if you look purely at social utility, if all this shit does is provide a test bed for ideas that end up utilized in future central bank digital currencies then they’ll probably have been worth it.