In most cases you cannot use personal licence on a company hardware. JetBrains also have separation between individual licences and organization licences.
JetBrains allows users to use personal license for work, but declines company to buy cheap personal license. I think this is good pricing. I agree that make company to buy license is annoying.
I'm not talking about the distinction between free non-commercial and commercial licenses. I'm just talking in general that it's tough to get companies to purchase any software.
