And the next big thing in startups is going to be filtering out algorithmically generated content.
Thus leading to a coevolutionary arms race where generators and filters are getting better and better until mere humans are outclassed. Automated comment bots and semantic maps of key demographic groups become dominant, generations of marketing lore gets coded into verbiage generators leading to an end state where the entire universe of online discourse is generated by Robert Scoble pushing a button, repeatedly.
I initially put it down to posts being authored by people for whom English is a second language, but they're US-based blogs. This initially dodgy-sounding idea starts to seem plausible.
I think the real discussion is moving to Twitter-like mediums (short and quick - who has time for blogging). Looking at Techmeme, it looks like a lot of the discussion isn't really - just rehashing (no time for analysis)
-1 feeds unhealthy TC obsession
-1 weak attempt at humor
-1 single joke stretched out too long
-1 ungrammatical headline
-1 awkward writing in article
In the News.YC of my dreams, everyone who upvoted this article would be disenfranchised.
Weak.
A voluntary certification system could help people trust content. Search engines could apply web content providers' quality group affiliation (or lack thereof) to search heuristics.
Maybe it will be NGO based, maybe government run, depending on where you are in the world. I'd opt for the NGO approach myself, with a healthy number of competing organizations, especially considering China's effective use of content control as an extreme case.
A danger here, though, is if we move to "seals of approval" web content and the majority of individuals and groups avoid content that does not have a "seal of approval" then there are going to be barriers to entry, such as the various costs that members of associations pay for services.
I'm not sure whether or not I hope it's a joke.
That said, this product seems like it could be of use for them.
Also works on YouTube.
The technique is the biggest threat to the current crop of 'content' driven search engines (read Google and everyone else) and has the potential to wreak havoc with current ranking systems. Given the lucrative nature of the automatic content generation business, this is also inevitable.