While I appreciate where you're coming from, your conclusion seems to imply there is no world in which technology and a sustainable future can coexist. I realize we are closer to the end now than ever before, but what you are suggesting is that the ending is inevitable. If this is true - we've triggered our downfall and nothing can stop it - then should we not be praising companies that make efforts towards sustainability?

Since we can't just put things back into a box, isn't complaining about marketing like this just barking up entirely the wrong tree? If the premise is that technology ideally shouldn't exist in its current form, then that requires an entirely different discussion built on an entirely different foundation, and Apple's marketing claims are just a small distraction at best.

> Better for the environment is never buying another computer.

Really? An older core2 computer uses like 10 times more electricity at idle than a halfway modern one. Also, since it is much less powerful, you might need multiple old computers to manage the sane workload.

I am completely unconvinced that wasting huge amounts of electricity is "better for the environment".

...but you could upgrade components. Yeah, and by now the only component in that computer that is still the same as when bought would be the case. So you threw out and bought 95% of a computer instead of 100%....