Which makes it worse. Not only does a consumer need to figure out the specs for the BB shell on the frame, but also the specs for the crank spindle.
On the plus side, at least Shimano has, so far, mostly stuck with a single spindle. Where SRAM has produced GXP, BB30, and Dub at overlapping points in time and within the same group of components.
And whoever invented BB30 (Cannondale?) needs a kick in the shin. I’ve never been happy with a BB30 frame - they’re all destined to squeak and creak and pop at some point. Maybe a good standard for a race bike that gets torn down frequently, but just terrible for a consumer bike.