On the other hand, the conversion often isn't that great, typically 1-3%. Meanwhile, earning rewards in "points" or "miles" can return value in the 5-10% range if you're savvy enough. The savings can be worth it, but some might just use a cash card out of principle (refusing to allow the card issuer to dictate how points are used) or laziness (Just don't feel like optimizing the return).
For me, I use a cash card out of laziness.
But if you can use them within the system it's almost always a better deal. When used for airlines there's a large percentage increase in their value when buying tickets. When booking a hotel the cash price can sometimes be twice as much as the points price when I transfer credit card points in for example. Chase offers pay yourself back which increases their value on purchases in certain categories, although the categories haven't been all that great lately.
I used to convert nearly all my points to cash immediately but now I sit on enough for a small vacation before considering changing them out.
Regardless, if I’m going to play “maximize value of effort expended”, I’ll fire up the Xbox and play an RPG. I’ll get a lot more pleasure out of that than playing with credit cards. OTOH, plenty of folks might consider Octopath Traveller a waste of time, so to each their own.