Idk about this one, and 10x sounds past physical limits unless their original footprint was ridiculous, but I heard a story at Google that sounded kind of like this.
I think there was some colo in the day that charged only by sqft and gave away the electricity assuming customers would have reasonable densities. Somehow Google crammed a completely unreasonable density of machines into the colo. I would guess this was corkboard days. When the contract was renewed, the colo was sure to change the terms.