It seems to be normal nowadays for a startup to pursue all the sorts of shallow growth indicators instead of worrying about making real money. They are concerned about "runway" not as a measure of how long they will last, but as an indicator to plan the time for another "round".

And I don't blame the companies alone. Investors are usually thought to be smarter people, but they are humans with emotions and dumbness like everybody. The amount of investors who don't understand very well what they are doing seems to be increasing. They are setting (accidentally, as they don't quite know what they are getting into) this sick system of incentives. Companies are basically playing accordingly.