For several years (a decade maybe?) I authored my resume in LaTeX. Then a few years ago I wanted to restructure it radically, and make an interactive version that showed off some simple subset of my full-stack skillset (from design to implementation). This goal led me to authoring it in HTML with CSS. I never actually got around to implementing my full vision because I had an unexpected opportunity land in my lap before I'd officially started looking. I had the design and static mockup completed, so I just exported that to PDF and used it. In hindsight, I spent a lot less time getting the look I wanted in HTML than I did in LaTeX.
I still tend to use LaTeX for some long-form documentation, but I'll probably stick to HTML for my resume and I'm finding myself using HTML + Markdown a lot more for other authoring tasks too.