By hyper local I mean something relevant to a small geographic region like a city or state.
To be clear, that aspect was mostly tangential to my point.
I think the point is Google is really bad at understanding web apps, online services, or really any site that isn’t information rich.
The majority of web apps for example only really need a landing page and a sign up form. But if that’s all you have Google’s algorithm is going to show zero interest. And it seems that’s the case even if you put in the work and optimize the content and provide plenty of meta data.
Imagine you own a pizza joint, but the only way Google shows your site to any of your potential customers is if you dedicate to publishing an article about pizza every month. That’s basically the boat a lot of us are in with web apps, and other online services.
