This is completely anecdotal, but when I was looking for something like this ~10 years ago (and was just beginning to learn about the wider Linux ecosystem outside of libc), I stumbled upon GObject and completely ignored it because of its association with GNOME. My initial thoughts was that GObject was only really useful if you were building things for the GNOME ecosystem and wrote it off completely. I also did the same with GLib.
I know now that the association only really goes as far as who maintains it, but if it wasn't for how it was branded, I probably would have been using it in a lot more of my projects.
Sounds kind of stupid, but never underestimate how branding can affect how your project gets used. Especially by people who are unfamiliar with it.