Ask HN: What would you like me to talk about at Startup School? (Heroku)

While I agree that that sounds like an interesting topic, I'd really hope to get as much interesting information as possible that will help get a startup off the ground, rather than the various alternatives to creating one. I'd hope that most of the people attending Startup School lean far enough towards creating a startup that they don't necessarily want to hear about going to work for one instead. (And with all of the Startup School presenters likely hiring, that's a serious danger.)

I agree with this.. Given the large competition for Heroku, I would really like to know how you guys got your initial traction.. what type of bare bones marketing did you do that worked and so on.