Look at the graphics in the section "Concurrent applications," specifically the first one.
At T0 Client 1 writes 'color = red.' Write 1 completes at T1.
At T2 Client 2 writes 'color = ruby.' Write 2 completes at T3.
At T4 Client 1 reads 'color = ruby,' the result of Write 2 from Client 2.
The explanation above says "Because S3 is strongly consistent, R1 and R2 both return color = ruby." There are clearly some subtleties (as explained further down the page) but I don't think Amazon are really being deceptive here.