There are so many excellent creators on it. Nature focused. Rare book dealers showing their wares. Medievalists. And trades, showing you how things work (herding sheep, thatching roofs, general home repairs). Not to mention all the artists (drawing, painting, sculpting, pottery, stained glass, sewing, etc).
It really excels in the area of photoshop/illustrator tutorials as well. None of the YouTube bloat, just a quick 1 minute video that shows you exactly how to do one cool thing.
Yes the cool stuff is buried under dancing teenagers spitting memes, but there’s exceptional creative stuff on there and an audience that buys that stuff.