An (absolute, not relative) reward for good behavior — i.e. a positive-ROI outcome for doing the right thing, vs. not doing the right thing — would be, for example, if you came back and told them you didn't pay, and so they gave you the drill bit for free and also gave you a nickel. Any less and it'd just be "no reward, no punishment."
When a salesman gives you a squeeze ball or a bottle of scotch, it’s not a “bribe”. It’s an artifact that provides an excuse to talk, and perhaps anchor the conversation positively.
Likewise, the store policy of providing a discount is intended leave you with a positive memory that reinforces your action.
“Wow. I made a mistake, caught it, and the nice lady at the counter thanked me and gave me a discount.” That’s a powerful feeling.