> “Assume all of your users are experts in the app you’re building.”
In Google's defense, I think the original rule is something along the lines of "assume all your users or experts in their field". Which is quite true, users pretty much all the time know what the outcome of what they want to do is, they are also knowledgeable in their line of work or hobby for which you are creating an app. So use their domain knowledge to help them along.