Look to the media. They sold any and all principles they once held in pursuit of "effecting change". And what happened? Everybody knows everything they say is worthless, they're further than ever from affecting, let alone effecting, anything and now they struggle, with no small degree of contempt and jealousy, to attract the viewership of a mid-tier YouTuber.
And this tale of modern media is not some new one. History and humanity endlessly repeats the same stories over and over, with little more than technological improvement offering a change in scenery. This is where the countless parables analogous to selling your soul to the devil come from: observing humanity. The moral being that it doesn't end quite like how you might have imagined.