And so since its not optimizing for engagement, it is purely aesthetic, but aesthetic in the sense that it can have poor features that other serious companies use. A Fortune 500 website would have notoriously shitty aspects, do that if you want audiences that think that is clout.
Fortunately my non-North American and younger North American audiences don't even care about websites. All commerce is driven straight through chat apps. And do I really want the clientele that thinks I need a website that they will accidentally find on a search engine, or by accidentally typing a .com in the address bar by habit? no. I've considered make my fonts smaller and thinner hoping they think thats a problem and bounce, I like the aesthetics of thinner fonts but its more like thinking maybe I can just ignore the issue from the people who are less likely to be able to read it since they're not the target audience anyway.
I'm pretty much never doing things for SEO. Everyone's just going to click through from a chat app, or a twitter feed because someone else was talking about it. Since a lot of people swear by other e-commerce books that never made them a dime and have opposite advice, maybe I should release my own.