Ok, have now created a few profiles of people who are hard to buy for in my life, having thought about their interests when it's not urgent and saving the results is great, and while it's actually useful right now I also assume the recommendations will just improve (e.g. easy win is I was in a conversation a relatives house and found out about the mini-cult of everydaycarry.com, where these guys practically subscribe to buying this stuff)

I really like how text based the input is. As a man, I'm never going to use pinterest or instagram, whereas this is a tool. The only UX clunk for me is around entering tags and my hyper suspicions around privacy - however I really like how PII about your recipients isn't required.

This is valuable to me because my social life means I am a constant houseguest to very different people and finding house gifts is a non-trivial time demand, I also need to send thank-you gifts to volunteers and trades/services, and occasionally give staff recognition for over and above value work. These all mean I can't afford cheap things and tchotchkas, or the time searching for and filtering them. I'm hoping your app makes it easier to be thoughtful. For many years, my reference point for gifts used to be the FT's howtospendit (disclosure: i have written for them) and they may be a useful partnership, but I'd rather keep track of the people than having to know what cool things are.

This is an elegant idea. Thank you. I hope it flies for you.