I want to see the cost of the gift on the image - even if it's not guaranteed to be exactly correct when I click through. I just need to know this item is $20, $200 or $2000. For me this is critical.
The one thing that caught my eye as a possible gift was out of stock when I clicked through. It would be better to avoid showing it in the first place - although I appreciate that's not an easy problem to solve.
I might actually use this app. Nice.