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0 pointstyrfing4y ago0 comments

> They don’t sell ads so there’s no cannibalism

Apple sells huge amounts of ads, I believe it's the fastest growing part of the business right now. Estimates are $5 billion in advertising revenue in 2021, with one projection of $20 billion annually within 3 years. In addition to this, Google pays them $15 billion to be the default search engine and sell ads.

https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286...

0 pointstyrfing4y ago0 comments

> They don’t sell ads so there’s no cannibalism

https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286...

0 comments

5 comments · 2 top-level

gpanders4y ago· 2 in thread

Where do they sell ads outside of the App Store?

inferiorhuman4y ago

Off the top of my head there are ads for third-party apps in the Apple Health app, ads for subscriptions and whatever in the Music app, ads for the Apple credit card in the Wallet app, ads for completely irrelevant crap via "curated" lists in the Maps app (no way the SF Chronicle is getting free placement in Apple Maps).

PokestarFan4y ago

I mean for first-party ads that makes sense

greenyoda4y ago· 1 in thread

Archive of FT article on Apple Ads, to avoid paywall: https://archive.ph/EkWNq

s3p4y ago

The hero we needed

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