Apple's taste and the ways they do things makes you love / hate your experience and your judgement of whether you should buy their product. The company is position as "we know what's best for you" and you can see this along their product line. General PC makers have a carefree attitude where here is what you want and they will give you the specs and it works however you want. Which means sometimes you will have to deal with managing your own experience.

The design inconsistencies though are twofold. If we look at phones Samsung makes their own processor that they try to use with their phones and they are also not fabless but that processor continually either underperforms Apple's products. On the other hand the Apple tax is quite real. Also, Samsung's aesthetic at least at their phones is quite real although they might just abandon their standard flagships to foldable phones because the yearly update cycle for phones is stopping soon.

Also, many manufacturers seem to just blindly copy Apple up to even their marketing (which I don't think many would disagree that Apple does the best out of any of their competitors).