Would I want only the "content creators" to make decisions on the platform? No. Right now, they don't even have that much official say, if any. I'd prefer that they have more say, that contributors have more say, and that lurkers have more say.
What I was imagining was a way to have more representative democracy in tech companies, not just limited to the corporate shareholders, but perhaps through a cooperative structure that gives decision-making rights to the many stakeholders of the service, not the 1 share 1 vote model.
I guess overall I look at the document in the US that so many of us Americans revere and fight for—the Constitution—and see it as representative democracy and then wonder why we have private companies that don't have similar principles.
The problem that I raise isn't necessarily with the profitability of twitter, but with the decisions that are made about where the platform goes as it grows or gets older. I believe everyone who participates in the platform should have some form of decision power over where it goes, for such a big platform there are many different actors involved but how many of them actually get to make decisions?
Where the profits go is one of the many decisions that are made, as it stands now, people with equity get some of the profits and that's about it. How much is reinvested, how much is paid out, and so on are not really decisions most equity-holders make.