Because many men feel lonely and sexually invisible.
Isn't there a trend that goes a lot further back than that?
https://en.wikipedia.org/wiki/Ars_Amatoria
https://en.wikipedia.org/wiki/Les_Liaisons_dangereuses
Looking at my collection of literature I see some evidence of a "seduction industry" aimed at woman from 1945 to 2000 or so, but today I think many woman feel like they are getting too much attention and if anything they would be ripe for an "anti-seduction industry" Post that Eric Weber book male interest has been increasing.
