My theory on Windows 10 would be wanting version number parity with Mac OS. Don't make a news story out of this though. Evidence:
- Microsoft did the same thing with the Xbox 360 instead of calling it Xbox 2. "360" cleverly aligned it with both competing consoles of the same generation, the PlayStation 3 and Nintendo Revolution (later renamed the Wii).
- Microsoft implied that they might stay on Windows 10 indefinitely[2]. Who wants to be forever one version behind the competition?
- After Mac OS bumped their version version up to 11, Microsoft abandoned the above and went to 11 as well.
[1] https://en.wikipedia.org/wiki/Nuclear_Gandhi
[2] https://www.techradar.com/news/software/operating-systems/mi...