I can't imagine how much media would begin to use 3d assets if it became an order of magnitude cheaper to do so.

Not to mention, imagine the pipeline of

1. "GPT-3, give me 10,000 descriptions of different doors"

2. "Dall-E 2, give me PBR textures for these 10,000 door descriptions"

3. Repeat 1 and 2 for every asset you need

4. "Dall-E 2, give me 10,000 floorplans for apartments, common areas, shopping centers etc."

5. "GPT-3, describe the contents of this apartment/common area/shopping center etc."

6. Use an algorithm to parse out the floorplans (ditch the ones that don't work, we can just generate more), populate it with assets specified in step 5 and generated in steps 1 and 2.

We could proceduraly generate entire cities for games with unique assets everywhere. It would still probably look nicer with a human in the loop, but the possibilities are staggering.