People are deliberately misusing the site. The whole point of the character limit, is to force you to make a concise thought.
Some people ignore that, and just ramble over a dozen tweets, like a monkey with a typewriter. The anarchist in me says fine, but objectively it's just a dumb way to use the site. Just make a blog post and link to it.
Even if CEO says, "yes do this", it's still an idiotic way to use the site. If you trying to kill a bear, you don't shoot it 18 times with a BB gun. You shoot it once with a shotgun.