For example when I buy milk, I can find versions that are from cows not treated with rBST, and those that are. Is there much of a difference for consumers? The government doesn't think so, but certainly some producers do.
Same thing with meat. You can buy meat from animals fed with ractopamine, and those that aren't. Some governments (such as the European Union) believe it's harmful and they ban it; others (U.S. in particular) don't. What do you choose?
And there are many, many more similar choices.