I don't doubt you could have a single, family supporting business supporting a piece of software. Like, I am rabid to pay $20 for a license to any software I can run by a small guy.

If you squint this isn't that far different from rundeck, ansible tower, etc. or other devops platforms that focus on collaborative management and maintenance of machines, services, etc. If they market to the kubernetes space in particular I suspect there's a market for devops teams there--the ecosystem is flooded with CLI tools and best practices but very little primary panes of glass to manage them all or tie them together. It's not too far of a jump to start offering a managed cloud service with these services.