> Customers: "We want one cable that does everything, super fast!"
> Engineers: "Okay... but it's going to be expensive and complicated..."
> Apple: "Money is insignificant next to the power of user experience."
> Intel: "Oh, people are actually using this thing we created?"
> USB-IF: "But us, b..."
> Intel: "So the USB won't let me B. Or let my TB be USB, so let me C."
> USB-IF: "You are again our hearts' delight."
> Customers: "Why is this so complicated? Remember when one connector meant one kind of cable? Those were great days."
And that's how we got here.