For this to matter there will have to be a turning point event that causes masses of people to re-think their privacy. The NSA reveal didn’t do much because nobody was financially or socially affected; maybe if the dataset itself was leaked and anyone could search it, we’d see real repercussions and changes made to stop any sort of surveillance (think the Congresspeople being personally affected by the data leak), but that didn’t happen. The only thing that comes close is the Equifax breach, and no citizen can avoid working with them with how everything from home purchases/apartment leases to auto loans relies on their databases.