No, because Coca-cola isn't expensive - it costs about as much soft drinks produced by other companies. Furthermore I don't believe that there are any relevant patents left - its formula is a trade secret. IMO if this was the case with e-ink - we would see much better adoption and prices.
Is Windows expensive right now? I don't know how much exactly vendors pay to install it on hardware before sale. But I do know that Windows beats free alternatives (FreeDOS, Linux), so it's at least not unreasonably/prohibitively expensive. Furthermore Windows price is justified by its great advantage over competitors - huge ecosystem of software. Can the same be said about E ink? It's worse than literal paper for static images, worse than LCD for dynamic content. There is a niche for content that sometimes has to change, like on price tags, but those screens are significantly cheaper than what we're complaining about in this thread.