I don't mean customization - I prefer to leave things as they are, for the most part, since all that work gets lost whenever you switch to your next machine.
I mean that Apple has grown steadily more opinionated about how "their" machines ought to be used, and not in ways that suit me. Every new version of MacOS requires me to struggle through a bunch of new stuff I don't need or want before I can get back to using the machine the way I'm used to. I don't want to create an Apple account, I don't want iCloud backup, I don't want to use an app store, and I can't stand the constant barrage of notifications blinking away in the corner of the screen. I don't want Apple to protect me from running the application I just downloaded a minute ago, and I really don't want Apple to protect me from using applications they haven't approved and cryptographically signed... On it goes. I understand why they think all this stuff matters, but I have different priorities. I don't need Apple to manage my digital life, and I wish they'd stop trying to force me into their groove.