This particular story teaches us that we should judge people by their individual intentions. Western cultures tend to judge that way[1]. Most other human cultures will ignore intentions and judge by outcome. They will also punish a whole family or clan, not an individual (except within their own clan or family).
So, according to our culture, we should judge people by their intentions. What about companies? Given that a company has many legal rights of a person, maybe we should judge it like a person - by the goodness of its intentions? Or maybe we can only judge individuals. But then why do so many individuals justify what they do with the needs of a company? Even questions about death, it seems.
[1] See Henrich's books: "The Secret of Our Success" and "The WEIRDest People"