> who would make the same quality vs price choice that an Apple customer might.
That's a pretty elitest take that doesn't really hold up to any scrunity at all. Other than the resolution, this is a pretty mediocre quality display. At this price point there are no shortage of displays with much better overall image quality, other than the resolution. You're paying for that 5k in more ways than just the price at checkout. Even within Apple's own ecosystem it's pretty weak. It's bigger than the display on the MacBook Pro you're probably docking to it, obviously, but it also looks way, way worse than the display on that MacBook Pro.