If you ever feel like you made a bad financial bet, remember that AMD nearly bankrupted itself by spending too much money on buying ATI in 2006, and in 2009 sold Quallcomm their Imageon (now Adreno) mobile GPU division they got from the ATI acquisition, exactly when the smartphone boom kicked off the mobile SoC gold rush that made Quallcomm so rich. It's like shooting yourself in both feet. Twice. I wonder if whoever was at the helm of AMD back then managed to find other jobs in the industry after that.
Adreno started by using the fixed function blocks from the Imageon acquisition from AMD but combined them with the programmable blocks of the Qualcomm Qshader GPU architecture.
You are correct about the Adreno 200 being a trimmed down version of the Xenos GPU from the XBox 360. That shipped before the acquisition by Qualcomm.
However, I can also confirm that the GP is right: Adreno 300, which is the first product that we shipped after the acquisition, combined the fixed-function blocks from AMD with the programmable shader processor (SP) from Qualcomm. That SP had a prececessor (QShader) which had never shipped commercially.
Overall, I think it is inaccurate to say that Adreno is basically AMD's IP. It was the combination of both teams, plus the people who had been previously acquired from Bitboys. This amalgamation of people led to a ton of internal conflict, eventually leading to the closure of the offices staffed by Bitboys and the departure of a bunch of other senior people.
Things are way better these days, or so I hear.
At least when I was using Android devices, their CPU and GPU performance was always lagging, sometimes quite heavily, behind competitors. As far as I know, the main selling point was always the baseband part of their SoC designs, not the application processor. (Having both in a single SoC supposedly can save a lot of power and definitely does save money in many low and mid range phone designs.)
Their proprietary CDMA standards have been a source of frustration as a GSM phone user when traveling to some countries (although CDMA at the time seemed very innovative and was available before UMTS) as well.
...this article betrays its age.
"Qualcomm has an ARM Architectural License and uses the ARM instruction set to create their own CPUs. The most recent incarnation is known as Krait."
https://computerhistory.org/blog/the-eudora-email-client-sou...
See: https://www.ti.com/applications/industrial/aerospace-defense...
Surely the Broadcom and the ‘cross licensing’ are errors here?
