While you raise a good point, one aspect to consider is that this conflict is still fresh.
For example, NATO bombings of Yugoslavia are estimated to have caused ~500 civilian deaths according to Human Rights Watch (Yugoslav estimates are higher) in the whole 2+ months.
By comparison, Russian attacks have caused ~600 civilian deaths according to UN (Ukrainian estimates are higher) in 2 weeks so far.
Originally I wrote it does not look like a directed murder of Ukrainian civilians by Russian military, i.e. the cases were true casualties of attacks on military targets. I am less certain it remains so clear-cut in recent days though, my impression through the fog of war is that civilian infrastructure destruction and by extension casualties have become more acceptable as a means to put pressure on Ukrainian government. If true, this would be a turn for the worse for ordinary people on the ground.
