At the moment, he's chosen not to reveal his name, his domain, or the company in question.

I think it's silly, publicity can only help him in a case like this, but we don't get to make that choice for him.

That said, he'd be doing everyone a public service by naming the company. Judging by the WIPO case (which I also found), they're quite inept and shouldn't be trusted with anything more complicated than lincoln logs.