Not sure what you mean exactly by commercial art pursuits? I'd say about 99% of NFT projects are garbage but I'm a fan of artblocks (https://www.artblocks.io/).

I can talk more about how the system works if you are interested, but some established generative artists have created projects on their platform and have made more than they could before web3.

When I say commercial art I don’t mean it’s not sold, I mean it in distinction with fine art. Commercial art means for example product photography or designing a book cover

That said there are also public goods approaches, either where you have ownership without exclusive access (interesting but not obvious to most people how to productize) or grant models

Maybe I don't understand the question enough because I'm wondering if DeFi is excluded as a viable answer, but possibly you're just not aware of it? But it seems like it's making lots of people money and that seems inclusive of artists.