Ten Database Commandments (opens in new tab)

Like the article is titled "Ten Database Commandments", but the entire intro is all about the 25th anniversary of Biggie's sorrowful death. Then it gets into the "commandments" which are just the author taking lines out of Biggie's songs and stretching to reinterpret them as database advice (except the 9th one which is "Never talk to the police about your database"?). The advice itself is really weak, like "never run your app on the same server as your DBMS", which is already common knowledge to database admins.

The article ends with the author asking readers to call a tip line if they have info on Biggie's death, as if DB admins on a site called Ottertune would have any real chance of harboring some secret knowledge about a 25-year-old drive-by-shooting that they wouldn't have given to the police already in the last quarter century.

All of this underneath a gigantic illustration of Biggie fist-bumping a cartoon otter.

Is this article meant to be for Biggie fans? Database admins? Is it in memory of Biggie or making fun of him? And what does The Notorious B.I.G. have to do with databases in the first place?

I wouldn't think twice about this if it was on the author's personal homepage, but it's published on the company's website by one of the co-founders as a way to sell OtterTune.