I definitely agree. I’m just incredibly suspicious—and sick—of obnoxious ads, especially when they’re being pushed by companies whose products play a pretty major role in what I do online. We’ve seen how disgusting some of those smart TV manufacturers were willing to get: unremovable home screen ads, selling user data, etc. I think that happened in large part because some marketing weasel was like “hey, what if we…” and the rest of us didn’t say “no, never, we will punish you for that.”
At least, not in time. Right now, Mozilla is dipping a toe in the water, and it needs to be made unignorably clear to them that mistreating what remains of their userbase is not the answer.